Max Azria (Hebrew: ???????; Arab: ???? ?????) (born January 1, 1949) is a Tunisian fashion designer who founded contemporary women's clothing brand BCBGMAXAZRIA. Azria is also the designer, chairman and CEO of BCBG Max Azria Group, a global fashion house that includes over 20 brands. Azria left BCBG in 2016. BCBG Max Azria filed for bankruptcy in 2017 and sold to Marquee Brands and Global Brands Group.
Azria currently serves as CEO of ZappLight.
Video Max Azria
Early life and education
Max Azria was born in Sfax, Tunisia as the youngest of six brothers of the Tunisian Jewish family. As a child, Max was educated in southeastern France before his family moved to Paris, France in 1963. His brother was Serge Azria, founder of Joie's women's outfit, Current/Elliott and Equipment.
Maps Max Azria
Careers
After 11 years designing a line of women's clothing in Paris, Azria moved to Los Angeles, California in 1981 and launched Jess, a series of retail boutiques a new concept for women's clothing.
In 1989, Azria launched BCBG Max Azria, named for the French phrase "bon chic, bon genre," a slang of Paris which means "good style, good attitude". Azria is credited for offering fashion designers at an affordable price and, as a result, was inducted into the American Fashion Designer Board (CFDA) in 1998. The collection of MaxBarria Runway BCBG was first presented at New York Fashion Week in 1996.
Azria also has two collections of famous designers, Max Azria Atelier and Max Azria. Launched in February 2004, Max Azria Atelier is a collection of couture dresses made for celebrity clients and red carpet events. Sharon Stone, Halle Berry, Fergie and Alicia Keys have been wearing labels on the red carpet, as well as the famous Pulgita. In February 2006, Azria debuted Max Azria, a ready-to-wear collection with directional aesthetics, on the runway at New York Fashion Week. During the 2009 award season, Angelina Jolie wore Max Azria to the 2009 Screen Actors Guild Awards and the 2009 Critics Choice Awards. The company purchased a bankrupt G G Retail, which operated the G G and Rave brands, in 2006.
Azria acquired the fashion house Hervà © à © Là ©  © ger in 1998, marking the first time in history that an American designer has acquired a French fashion designer. In early 2007, Azria relaunched the label Hervà ©  © LÃÆ'  © ger with its own design, which was quickly embraced by celebrities and trendsetters around the world.
In the fall of 2008, Max Azria presented BCBG Max Azria Runway, Max Azria and HervÃÆ' © © by Max Azria at New York Fashion Week, marking the first time an American designer produced three major fashion shows during a New York Fashion Week.
Azria launched a young contemporary collection called BCBGeneration in 2008. In June 2009, Azria teamed up with Miley Cyrus to create a line for Walmart called Miley Cyrus & Max Azria. Azria also designed clothing for Cyrus 2009 American tour.
Azria left BCBG in 2016 when the company was in trouble. BCBG Max Azria filed for bankruptcy in 2017 and sold to Marquee Brands and Global Brands Group.
On May 31, 2017, ZappLight announced that Max Azria joins ZappLight and its parent company Clean Concept LLC as CEO and partner. "Although fashion and technology are fundamentally different, they are more intersecting because they are centered on pushing the boundaries of great design and in inspiring and pleasing consumers.I love to be part of this exciting and exciting new effort to grow ZappLight into a global brand, adopted at home everywhere to prevent virus-carrying insects, "Max Azria said in a statement.
Entrepreneurship at heart, it's natural for 68 years to jump into startup rather than retire. ZappLight is a "2-in-1" LED light bulb and bug zapper. ZappLight interferes with the zapper bug industry that has been around since the 80s. ZappLight's new rotation is incorporating LED lights that attract insects and mosquitoes and serve as an actual bulb, along with the old shock technology. The ZappLight is a bulb and not an entire fixture, which means that homeowners can install it in one of their outdoor light fixtures on the outside.
BCBG Max Azria Group is a global fashion house with a portfolio including more than 20 brands. Max Azria is CEO, chief and chief designer with his wife, Lubov Azria, who acts as chief creative officer.
In 2006, there were more than 550 BCBG Max Azria boutiques worldwide, including locations in London, Paris, Tokyo, Santiago, and Hong Kong. The Azria collection is also sold in specialty stores and major department stores around the world, including Nordstrom, Saks Fifth Avenue, Bergdorf Goodman, God & amp; Taylor, Bloomingdale's, Macy's, Dillard's, Harvey Nichols in England, Lane Crawford Hong Kong, Mitsukoshi Taiwan, and Takashimaya shop in Singapore.
BCBG Max Azria Group campaign regularly featured famous models, including Eva Herzigova, Karen Elson, and Jessica Stam. The company often works with renowned international photographers such as Patrick Demarchelier, Paolo Roversi and David Sims. BCBG Max Azria Clothing Group is often featured in major fashion publications such as Vogue , InStyle and Vanity Fair , and on online sites like Gaya. com and iFashion Network.
Recent history
BCBG Max Azria Group filed for Chapter 11 bankruptcy protection on 28 February 2017; It was reported that in July 2017 the Brands brand and label will be taken over by Marquee Brands and Global Brands Group, which buy intellectual property rights and company assets.
Personal life
Azria has been married twice. She is divorced from her first wife who has three children: Michael John Azria (born 1974), Joyce Azria Nassir (born 1981), and Marine Azria (born 1984). Azria remarried with Ukrainian-born Lubov Azria, chief creative officer for BCBG Max Azria Group. They have three children together: Chloe (born 1993), Anais (born 1996), and Agnes (born 1997). Her daughter, Joyce Azria, was named BCBGeneration's creative director in 2009. She and her family live in a house designed by Paul Williams in Holmby Hills, Los Angeles, California. It was previously owned by Sidney Sheldon (1917-2007).
References
External links
- The official website of BCBG Max Azria
- Max Azria in Model Mode Directory
Source of the article : Wikipedia
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