White Castle is a chain of American regional hamburger restaurants in the Midwestern and Mid-Atlantic regions of the United States. In general it has been credited as the country's first fast food chain. He is known for his small, square hamburger. Sometimes referred to as a "slider", the burger initially rewarded five cents to 1929 and remained at ten cents until 1949. In the 1940s, White Castle periodically ran a promotional ad in a local newspaper containing a coupon offering five burgers for ten cents, return. only.
On January 14, 2014, Time labeled the White Castle slider as the most influential burger of all time.
Video White Castle (restaurant)
Histori
Walt A. Anderson (1880-1963) had run a food stall in Wichita since 1916 when he opened his first restaurant on an altered tram. After the second and third locations, he sought to open a fourth location when he met Billy Ingram and together they started the White Castle chain. White Castle was founded in 1921 in Wichita, Kansas. Cook Walt A. Anderson partnered with insurance and real estate man Edgar Waldo "Billy" A. Ingram to make White Castle into a restaurant chain and market its distinctive brands and products. Anderson and Ingram started with just $ 700 for the original white castle in Wichita, Kansas. The original location is the northwest corner of First and Main; the building no longer stands. At that time, Americans hesitated to eat beef after the Upton Sinclair novel 1906 The Jungle has published poor sanitation practices from the meat packing industry. The founders set out to change the public perception of industrial hygiene that they created. To evoke a clean feeling, their restaurant is a small building with stainless steel interiors, and employees equipped with uniform uniforms. Their first restaurant in Wichita, Kansas, was successful, and the company branched out to other Midwestern markets, starting in 1922 with El Dorado, Kansas.
The earliest buildings, like the White Palace of Indianapolis # 3, built in 1927, have exteriors of white enameled bricks and enameled enameled interiors. The Indianapolis unit operated until 1979, making it, at the time of closing, the fastest-running fast food restaurant in the country. The company built this building style from 1924 to 1929.
White Castle Building No. 8, in Minneapolis, Minnesota, originally built in 1936 and rebuilt (photo on the infobox above), is an example of a chain building with prefabricated white porcelain china on steel exteriors. The building is measured 28 feet (8.5 m) by 28 feet (8.5 m) and is made to resemble the Chicago Water Tower, with octagonal supports, crenelated towers, and parapet walls.
The success of White Castle led to many imitators. The restaurant mimics the typical White Castle building architecture, as well as creating confusion for consumers by using similar names. The first of these imitators in Wichita is Little Kastle. Many competitors created their name with the game name White Castle. Some restaurant chains have just replaced the word "Puri" in their own words (Cabin, Hood, Hour, Crescent, Diamonds, Dome, Fortress, Grille, House, Hut, Kitchen, Knight, Log, Manna, Mill, Plaza, Shop, Spot, Tavern, Tower, Turret, Wonder) while others choose to replace "White" with others (Blue, King's, Little, Magic, Modern, Prince's, Red, Royal, Silver). Some other impersonators include Castle Blanca, Blue Beacon, Blue Bell, Blue Tower, Red Barn, Red Lantern, and Klover Kastle. Despite all the competition, no competitor can match the success of White Castle.
Anderson is credited with the invention of hamburger buns as well as "the kitchen as an assembly line, and the cook as an irreplaceable technician," thereby fueling the phenomenon of modern fast food. Because White Castle's innovations have standardized multiple-chain methods, customers can be confident that they will receive the same products and services in every White Castle restaurant.
Because fast food is unknown in the United States at the founding of White Castle, there is no infrastructure to support the business, as is common with today's fast food restaurants. The company set up a centralized bakery, a meat supply factory, and a warehouse to supply itself. It is said that the only thing they do not do is raise cows and grow their own wheat. Ingram developed a machine to create a previously unheard paper hat. In 1932, Ingram established a subsidiary, Paperlynen, to make hats and other paper products used in his restaurant as well as for many other purposes. At that time, the distribution of White Castle stretched from Wichita to New York. Ingram decided that headquarters should be at the center of the distribution area. To accommodate this, in 1936, the headquarters was moved to Columbus, Ohio. That same year, Ingram decided to close all the restaurants in the two smallest profit markets (Wichita and Omaha). In 1955, Paperlynen produced over 42 million paper caps worldwide with more than 25,000 different inscriptions. White Castle also established a subsidiary in 1934 under the name Steel Porcelain Building which produced a steel structure that can be trimmed, remanufactured, with interior panels and porcelain enamel exteriors that can be assembled at one of its restaurant sites. This is the first known use of this material in building design.
The company also began to publish its own internal employees' magazine, White House Organ Organ , around November 1925 (originally called The Hot Hamburger). Most of the material is contributed by company personnel and consists mainly of workers' mail and photographs, promotional announcements, 25 year historical milestones, pensions, and similar items organized by geographical region. "Employees can... read about the progress and innovations made by people in other areas that make everyone aware of the whole direction and condition of the system." The White Castle Official House Organ was published every quarter at least until the early 1980s, and at some point was named The Slider Times. The Ohio Historical Society houses a complete archive of White Castle System, Inc. records. from 1921-1991, including issues dating from 1927 to 1970 from the White House Organ Organ.
Ingram's business intelligence is not only responsible for the success of White Castle but also the popularization of hamburgers.
In 1933, Anderson sold half of his Business to Ingram, and the following year the company moved its headquarters to Columbus, Ohio. Co-founder Billy Ingram was followed as head of the company by his son E. W. Ingram, Jr. and grandson of E. W. Ingram, III.
In 1959, White Castle developed into a new market for the first time since the 1920s. Billy Ingram, who had retired to Miami in 1958, built three White Castle restaurants there. The company closed its Florida operations in 1967 due to inefficient supply distribution.
Throughout its existence, White Castle has become a private company and relies on the company's stores. It's held personally today, and the restaurant, all in the US, all belong to the company; no one is franchising.
Along with his 80th birthday in 2001, White Castle started the Hall of Fame from Cravers. "Cravers" are inaugurated each year based on stories written about them by others or that certain Cravers ask for consideration. Between five and ten stories have been selected each year, with a total of 64 stories selected through the 2007 induction class. This represents less than 1% of the overall story delivered since the birth of the Hall of Fame Cravers, an indication of exclusivity of honor.
Starting in 2011, Long Island White Castle has become a frequent spot for challenges at the Impractical Jokers event, where contestants will play cashiers, drive-thru workers, and janitors.
The Ingram family's refusal of franchising or taking on debt throughout the company's existence has kept the chain relatively small, with a more disconnected geography than its main competitor. There are more than 420 White Castle outlets, all in the United States and especially in the Midwest, Kentucky, and Tennessee. The exceptions are a handful of significant outlets in the New York metropolitan area and two locations in Nevada. In comparison, there are over 36,000 McDonald's locations globally, with about 14,000 of them in the United States. The chain, however, sells frozen sliders in the national supermarket, with varying availability by the chain. Some locations are also created using Church's Chicken.
The current White Castle market includes Chicago; Cincinnati; Columbus, Ohio; Dayton; Detroit; Indianapolis; Las Vegas; Louisville; Lexington; Minneapolis-St. Paul; Nashville; New York City/New Jersey/Pennsylvania; and St. Louis. Louisville and Columbus also have mass manufacturing divisions (grocery, meat and bread production) divisions. The corporate headquarters and division of Porcelain Steel Buildings (PSB) are located in Columbus, Ohio. White Castle out of Cleveland and Akron, Ohio market effective December 25, 2014.
The first White Castle in the far western United States was opened at the Casino Royale Hotel & Casino on the Las Vegas Strip on January 27, 2015. This is the first expansion for White Castle to be a different country in 56 years. On the first day of business, the demand for food is so great that the restaurant has to temporarily close for two hours to refill. White Castle vice president Jamie Richardson said the store sold 4,000 sliders per hour in the first 12 hours. He was unaware of any similar closure due to demand in the history of the 94-year-old White Castle. The second White Castle location opened in Las Vegas on 22 September 2017, on Fremont Street.
In September 2015, White Castle started offering a veggie slider with veganization bread that made the entire escort a vegan.
In December 2015, White Castle announced that its chief executive officer (CEO) E.W. "Bill" Ingram III will resign at the end of the year, but remains chairman of the board. Her daughter, Lisa Ingram, later became the company's fourth CEO.
In 2018, White Castle begins offering a meatless Impossible Burger designed to imitate the taste and texture of a beef burger.
Maps White Castle (restaurant)
Marketing
White Castle also markets its sandwiches in a 30-hamburger box, called Crave Case. The number 30 burger represents the amount that can be produced on one of the standard toaster at the same time. A "Crave Crate" is also offered, with its contents of 100 burgers.
Although White Castle originated in Wichita, Kansas, the city has not had a branch since 1938, nor is the White Castle restaurant in the entire state of Kansas. White Castle is one of the few chain restaurants that have no location in the original city. White Castle is also unusual in their store locations including areas that are essentially "exclave" that are significant to the main area. It has many stores in the New York metropolitan city, although the next closest location outside the metropolitan area is located hundreds of miles away in the Midwest.
Franchise
In the 1980s, White Castle created the Medieval Medieval themed franchise of the White Castle Meal Friends, inspired by McDonaldland, and its inhabitants, Ronald McDonald, Grimace, Birdie Early Bird, Hamburglar, and Fry Kids. children, among others. This franchise features an adventure series of characters, whose name begins with the letter W, and they are designed and created by comic strip artists and illustrators. They consist of King Woolly, Queen Winnevere, Princess Wilhelmina, Sir Wincelot Knight, Wilfred Kuda, Woozy Wizard, Wendell the Archer, Wally the Archer, Woofles the Dog, Wobbles the Court Jester and his staff, Woody the Staff, Friar Wack and Willis the Dragon.
In the 1990s, White Castle created the franchise of the White Castle Meal Dudes, which focused on the adventures of four anthropomorphic White Castle meals called White Castle Meal Dudes. Inspired by Digeri Dingo and his girlfriend Donna Dingo (from Taz-Mania , White Castle Meal Dudes consists of Castleburger Dude, Castle Cheeseburger Dude, Castle Fry Dudette, and Castle Drink Dude, an aspiring rockstar.
Previous countries with White Castle
- Malaysia - 1989/90
- Japan - 1986
- Singapore
- Mexico
- China
- Thailand
- Canada
See also
- Harold & amp; Kumar Go to White Castle
- Krystal
- List of hamburger restaurants
- Small Tavern
- White Palace Palace no. 8 - Historic White Castle located in Minneapolis, Minnesota
- White Tower
References
External links
- Company website
Source of the article : Wikipedia
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