Online food ordering is the process of delivering food or takeout from a local restaurant or food cooperative through a web page or application. Just like ordering consumer goods online, many of these allow customers to keep an account with them to make reservations often convenient. A customer will search for a favorite restaurant, usually filtered through the type of cuisine and choose from the available items, and choose shipping or pickup. Payments can be made by credit card, Paypal or cash, with the restaurant returning a percentage to an online food company.
In May 2015, Eric Kim, a contributing author for TechCrunch and CEO of RushOrder, reported that "from $ 70 billion [takeout and delivery market], only about $ 9 billion (about 13 percent) are online."
Video Online food ordering
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The pre-existing shipping infrastructure of this franchise is perfect for online ordering systems, so much so that, in 2008, Papa John's International announced that its online sales grew on average by more than 50 percent annually and close to $ 400 million in 2007 alone.
Local companies have been working with e-commerce companies to make reservations faster and more precisely. Annie Maver, operations director for The Original Pizza Pan, Inc. from Cleveland, Ohio commented that "this system is good for non-English speaking customers."
Some restaurants have adopted online bookings even though they lack the delivery system, use it to manage pick-up orders or to take reservations.
Independent
An independent online food ordering company offers three solutions. One is a software service where the restaurant buys database and account management software from the company and manages the online ordering itself. The second solution is a web-based service where a restaurant signs contracts with an online food ordering website that can handle orders from many restaurants in the region or national area. The third is an independent place of making and offering food, food or supplies through their website which is then instantly delivered to the consumer
One difference between systems is how online menus are created and then updated. Managed services do this by phone or email, while unmanaged services require customers to do so. Some websites use wizards to find the most appropriate menu for customers.
Food Cooperative
Some food cooperatives such as Macomb Co-op allow their members to order local food and/or produce it online and pick up and pay for their orders at a central location.
Mobile app
Many restaurants offer technology to place orders with mobile apps, and may offer discounts or bonus items when orders are made.
Maps Online food ordering
History
The first online food ordering service, World Wide Waiter (now known as Waiter.com), was founded in 1995. The site initially only served northern California, then expanded to several additional cities in the United States.
During the dotcom boom, startups such as Webvan, HomeGrocer, and Kozmo started shipping online groceries, but ended up closing in 2001 after a dotcom crash. Seamless is also established during this time.
GrubHub was founded in 2004. By the end of the 2000s, major pizza chains had created their own mobile app and started doing 20-30% of their online business.
With increased smartphone penetration, and Uber growth and share economy, food delivery startups are starting to get more attention. Instacart was established in 2012. In 2013, Seamless and Grubhub merged. By 2015, online orders start overtaking phone bookings.
As of September 2016, online shipments accounted for about 3 percent of the 61 billion US restaurant deals.
See also
- Dabbawala
- Food delivery
- Dark shop
- Ghost restaurant
- Online seller list
- List of restaurant terminology
- Online sellers
References
Source of the article : Wikipedia
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